South Africa is filled with endless beauty and adventure—and if your brand gets people out there, there's no better place to show them than at Outdoor X 2027 (28–30 May 2027, Idlewild Country Estate).
A Forbes study on trade shows confirmed there is no better platform to break away from digital noise and establish industry dominance than by exhibiting at a top consumer expo.
With over a decade of industry experience, we continually innovate our approach to the event, consistently aiming high and maintaining our leadership.
Outdoor X is the leading outdoor-lifestyle consumer expo in Africa, introducing more than 500 premium lifestyle exhibitors to the public annually.
Instead of a conventional concrete expo-centre, Outdoor X welcomes visitors in a relaxed outdoor estate setting where they truly connect with your product.
Eliminate the need for cold targeting—we've already done the sourcing for you. Spend 100% of your time promoting your products to verified buyers.
Our visitors represent South Africa's highest socio-economic segment (SEM 10), arriving ready to invest in vehicles, caravans, adventure holidays, home upgrades, and luxury lifestyle products.
Filter by division or stand tier below. Click "Apply for Stand" on any row to launch the outdoorx.yourapps.co.za digital application with your stand pre-selected.
| Division | Tier | Exhibition Stand Size | Price Excl. VAT | Price Incl. VAT | Booking Action |
|---|---|---|---|---|---|
| ADVENTURE X | Standard |
5m x 2.5m Tented
Tented
Includes frame tent
|
R 7 800.00 | R 8 970.00 | Apply |
| ADVENTURE X | Standard |
5m x 5m
Open grass stand
|
R 9 000.00 | R 10 350.00 | Apply |
| ADVENTURE X | Standard |
5m x 5m Tented
Tented
Includes 5m x 5m frame tent
|
R 11 800.00 | R 13 570.00 | Apply |
| AUTO X | Standard |
5m x 5m
25m² automotive display
|
R 9 000.00 | R 10 350.00 | Apply |
| AUTO X | Standard |
10m x 10m
100m² vehicle & rig showcase
|
R 17 500.00 | R 20 125.00 | Apply |
| AUTO X | Standard |
15m x 15m
225m² multi-vehicle showcase
|
R 23 800.00 | R 27 370.00 | Apply |
| AUTO X | Standard |
20m x 20m
400m² flagship automotive block
|
R 33 200.00 | R 38 180.00 | Apply |
| BRAAI X | Standard |
5m x 5m
25m² Braai & culinary equipment stand
|
R 9 000.00 | R 10 350.00 | Apply |
| CAMP X | Standard |
5m x 5m
25m² camp gear stand
|
R 9 000.00 | R 10 350.00 | Apply |
| CAMP X | Standard |
10m x 10m
100m² caravan & trailer stand
|
R 17 500.00 | R 20 125.00 | Apply |
| CAMP X | Standard |
10m x 15m
150m² camp setup showcase
|
R 21 000.00 | R 24 150.00 | Apply |
| CAMP X | Standard |
10m x 20m
200m² multi-unit display
|
R 22 200.00 | R 25 530.00 | Apply |
| CAMP X | Standard |
15m x 15m
225m² large camp exhibition
|
R 23 800.00 | R 27 370.00 | Apply |
| CAMP X | Standard |
15m x 20m
300m² expedition showcase
|
R 25 500.00 | R 30 090.00 | Apply |
| CAMP X | Standard |
15m x 25m
375m² major manufacturer stand
|
R 31 200.00 | R 35 880.00 | Apply |
| CAMP X | Standard |
15m x 35m
525m² mega Camp X pavilion
|
R 35 000.00 | R 40 250.00 | Apply |
| GARDEN X | Standard |
5m x 5m
25m² outdoor living & garden stand
|
R 9 000.00 | R 10 350.00 | Apply |
| LIFESTYLE X | Standard |
5m x 2.5m Tented
Tented
Tented boutique lifestyle stall
|
R 7 800.00 | R 8 970.00 | Apply |
| LIFESTYLE X | Standard |
5m x 5m Tented
Tented
Large tented lifestyle stand
|
R 11 800.00 | R 13 570.00 | Apply |
| FOOD & CONFECTIONERY | Standard |
3m x 3m (Aloe Garden)
Aloe Garden artisanal food/confectionery
|
R 5 200.00 | R 5 980.00 | Apply |
| FOOD & CONFECTIONERY | Standard |
5m x 5m (Food Stops)
Namibia, Kalahari & Namaqua Food Stops
|
R 6 200.00 | R 7 130.00 | Apply |
| FOOD & CONFECTIONERY | Standard |
5m x 5m (Aloe Garden)
Large Aloe Garden culinary stand
|
R 7 200.00 | R 8 280.00 | Apply |
| FOOD & CONFECTIONERY | Standard |
5m x 5m / 6m x 6m (The Oasis)
Prime Oasis central hospitality zone
|
R 7 800.00 | R 8 970.00 | Apply |
| ADVENTURE X | ★ Premium |
5m x 2.5m Tented Corner
Tented
Dual-frontage tented corner
|
R 8 800.00 | R 10 120.00 | Apply |
| ADVENTURE X | ★ Premium |
5m x 5m Corner Stand
High-footfall corner exposure
|
R 10 000.00 | R 11 500.00 | Apply |
| ADVENTURE X | ★ Premium |
5m x 5m Tented Corner
Tented
Turnkey tented corner stand
|
R 13 000.00 | R 14 950.00 | Apply |
| AUTO X | ★ Premium |
5m x 5m Corner Stand
High-visibility corner stand
|
R 10 000.00 | R 11 500.00 | Apply |
| AUTO X | ★ Premium |
5m x 5m Premium Stand
Prime main-artery location
|
R 12 000.00 | R 13 800.00 | Apply |
| AUTO X | ★ Premium |
75m² L-Shape Stand
Custom L-Shape wrap-around display
|
R 14 000.00 | R 16 100.00 | Apply |
| AUTO X | ★ Premium |
10m x 10m Corner Stand
100m² dual-aisle corner
|
R 19 200.00 | R 22 080.00 | Apply |
| AUTO X | ★ Premium |
15m x 15m Corner Stand
225m² major intersection corner
|
R 26 200.00 | R 30 130.00 | Apply |
| AUTO X | ★ Premium |
15m x 25m Corner Stand
375m² anchor corner block
|
R 32 800.00 | R 37 720.00 | Apply |
| AUTO X | ★ Premium |
600m² Premium Stand
600m² OEM flagship arena
|
R 37 200.00 | R 42 780.00 | Apply |
| BRAAI X | ★ Premium |
5m x 5m Corner Stand
Prime corner smoke & fire showcase
|
R 10 000.00 | R 11 500.00 | Apply |
| CAMP X | ★ Premium |
5m x 5m Corner Stand
Dual-frontage Camp X corner
|
R 10 000.00 | R 11 500.00 | Apply |
| CAMP X | ★ Premium |
5m x 5m Premium Stand
High-traffic walkway stand
|
R 12 000.00 | R 13 800.00 | Apply |
| CAMP X | ★ Premium |
75m² L-Shape Stand
75m² L-Shape corner wrap
|
R 14 000.00 | R 16 100.00 | Apply |
| CAMP X | ★ Premium |
10m x 10m Corner Stand
100m² corner caravan display
|
R 19 200.00 | R 22 080.00 | Apply |
| CAMP X | ★ Premium |
10m x 10m Premium Stand
100m² central boulevard stand
|
R 22 000.00 | R 25 300.00 | Apply |
| CAMP X | ★ Premium |
10m x 15m Corner Stand
150m² corner rig showcase
|
R 23 000.00 | R 26 450.00 | Apply |
| CAMP X | ★ Premium |
10m x 20m Corner Stand
200m² corner pavilion
|
R 24 400.00 | R 28 060.00 | Apply |
| CAMP X | ★ Premium |
15m x 15m Corner Stand
225m² premium corner block
|
R 26 200.00 | R 30 130.00 | Apply |
| CAMP X | ★ Premium |
15m x 15m (Entrance)
Ultra-prime Main Entrance greeting stand
|
R 29 000.00 | R 33 350.00 | Apply |
| CAMP X | ★ Premium |
15m x 20m Premium Stand
300m² prime arterial stand
|
R 27 000.00 | R 31 050.00 | Apply |
| CAMP X | ★ Premium |
300m² L-Shape Stand
300m² custom L-Shape layout
|
R 27 000.00 | R 31 050.00 | Apply |
| CAMP X | ★ Premium |
675m² L-Shape Stand
Largest 675m² flagship L-Shape estate stand
|
R 47 500.00 | R 54 625.00 | Apply |
| GARDEN X | ★ Premium |
5m x 5m Corner Stand
Corner garden & stoep showcase
|
R 10 000.00 | R 11 500.00 | Apply |
| LIFESTYLE X | ★ Premium |
5m x 2.5m Tented Corner
Tented
Tented corner boutique stand
|
R 8 800.00 | R 10 120.00 | Apply |
| LIFESTYLE X | ★ Premium |
5m x 5m Tented Corner
Tented
Large tented corner lifestyle stand
|
R 13 000.00 | R 14 950.00 | Apply |
| ACTIVATIONS | ⚡ Activation |
3m x 3m
Interactive brand experience — proposal required
|
R 7 200.00 | R 8 280.00 | Apply |
| ACTIVATIONS | ⚡ Activation |
5m x 5m
Interactive demos/trials — proposal required
|
R 12 800.00 | R 14 720.00 | Apply |
| ACTIVATIONS | ⚡ Activation |
10m x 10m
100m² experiential arena — proposal required
|
R 22 000.00 | R 25 300.00 | Apply |
| ACTIVATIONS | ⚡ Activation |
10m x 15m
150m² major brand activation — proposal required
|
R 28 200.00 | R 32 430.00 | Apply |
Our Adventure X division was specifically added to showcase world-class adventure gear, outdoor activities, and holiday destinations to the consumer. It's currently the largest event in South Africa to promote travel destinations to the general public.
Our Auto X division has been a cornerstone of the event since its debut, helping to shape the expo into what it is today. From overlanding upgrades to luxury vehicles, this division proudly features over 100 brands.
Our Camp X division is a key feature of the event, highlighting the latest innovations and groundbreaking products designed to transform the camping experience.
Our Braai X division is a unique showcase celebrating South African heritage, featuring everything from traditional braais to modern pizza ovens. As we say, "Nou gaan ons braai!"
Our Lifestyle X division expands the focus by showcasing premium outdoor lifestyle products that appeal to a broader audience, beyond just outdoor enthusiasts.
Our Garden X division isn't just for those with green thumbs; it also caters to the growing market for better outdoor living spaces, featuring high-quality outdoor furniture and home improvements.
Entering its third year at Outdoor X in 2027, The Lifestyle Fair is a wine, mixology and art fair promoted as a standalone event inside Idlewild's state-of-the-art conference hall, attracting a younger, influential crowd.
