28 – 30 MAY 2027
OutdoorX
Exhibit
Camp X & Bushveld Sunset at Outdoor X
The Lifestyle Fair Wine & Mixology Experience
Braai X & Outdoor Festival Atmosphere
2027 EDITION 28 – 30 MAY 2027 • IDLEWILD COUNTRY ESTATE, PRETORIA

SA'S BIGGEST
OUTDOOR & LIFESTYLE
EXPO.

More than an exhibition — an unforgettable South African festival experience.

Apply to Exhibit in 2027 🎟️ Plan Your Visit & Tickets

Auto X & Overlanding — Over 100 vehicle, 4x4 & rig brands in action

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2026 Attendance
38 776
Verified Visitors
Total Expo Area
>53 000m²
Idlewild Rolling Lawns
Visitor Profile
100%
SEM 10 Visitors
Curated Divisions
7 X
500+ Premium Brands
Campaign Reach
>9.3M
Impressions • 32K+ Social
7 Distinct Worlds of Outdoor Living

Explore The 7 Expo Categories.

Compare 2027 Stand Rates →
Adventure X
80+ Destinations & Brands X

Adventure X

World-Class Adventure Gear, Outdoor Activities & Holiday Destinations

Overland & Safari Destinations Technical Apparel & Footwear
Stand Rates from R 7 800 Exhibit →
Camp X
120+ Camping Innovators X

Camp X

Groundbreaking Products Transforming the Camping Experience

Off-Road Caravans & Luxury Trailers Rooftop Tents & Expedition Awnings
Stand Rates from R 9 000 Exhibit →
Braai X
60+ Culinary & Fire Brands X

Braai X

Celebrating South African Heritage — "Nou Gaan Ons Braai!"

Built-in & Freestanding Braais Wood-Fired Pizza Ovens & Smokers
Stand Rates from R 9 000 Exhibit →
Lifestyle X
90+ Lifestyle Exhibitors X

Lifestyle X

Premium Outdoor Lifestyle Products Beyond Just Enthusiasts

Bespoke Leather & Vellie Footwear Country Apparel & Eyewear
Stand Rates from R 7 800 Exhibit →
Garden X
50+ Outdoor Living Brands X

Garden X

High-Quality Outdoor Furniture, Stoep Living & Home Improvements

Patio & Stoep Designer Furniture Indigenous Landscaping & Rare Aloes
Stand Rates from R 9 000 Exhibit →
🍷 An Event Within An Event • Entering Year 3 in 2027

THE LIFESTYLE FAIR

Fine Wine Estates • Craft Mixology • Contemporary Art • Gourmet Delicacies

Hosted inside Idlewild Country Estate's state-of-the-art conference hall and surrounding manicured lawns, The Lifestyle Fair is promoted as a standalone boutique festival within Outdoor X—attracting a younger, influential crowd to sip, savour, and collect.

🍇
Boutique Wine
Cape estates & reserve tastings
🍸
Mixology Bars
Craft gin, rum, cocktails & liqueurs
🎨
Curated Art
Fine galleries & live sculpture
🧀
Artisanal Fare
Tapas, charcuterie & live acoustic music
Explore The Lifestyle Fair → Request Lifestyle Fair Exhibitor Proposal
Boutique Wine Tasting
Craft Mixology Cocktails
Curated Fine Art Gallery
Wine Estate Showcase
"Vrede en Lust • Bruce Jack • Millard Art Gallery"
For Brands & Exhibitors 500+ Exhibitors Annually

Elevate Your Brand. Achieve Unmatched ROI.

Break away from cold digital targeting. Meet 38,776 high-intent SEM 10 consumers face-to-face in a relaxed outdoor setting where they can truly connect with your product.

Live Spatial Map
Pick your exact stand coordinates online
OTP Exhibitor Portal
Instant QuickBooks invoices & passes
Apply to Exhibit (2027 Portal) → 2027 Stand Rates
For Visitors & Explorers Idlewild Country Estate • Pretoria

An Unmissable Weekend In The Great Outdoors.

Just 10 km from Midstream and 30 km from O.R. Tambo Airport. Explore 4x4 tracks, custom off-road caravans, live braai demos, artisanal food stops, and boutique wine tastings overlooking Rietvlei Nature Reserve.

10 KM
From Midstream
24 KM
From Menlyn
35 KM
From Sandton
🎟️ Buy Visitor Tickets Venue & Visitor Guide Exhibitor Directory →
Trusted by Industry Leaders

Iconic Brands Hosted at Outdoor X

Thule Sweden Adventure X Audi Centre Centurion Auto X Mercedes-Benz Auto X Jetour South Africa Auto X Liqui Moly Auto X Front Runner Outfitters Auto X CMH Group Auto X Bundutec Camp X Destination Caravans Camp X Kuga / AluBlack Outdoor Camp X LeisureWorld Camp X Maui & Britz Motorhomes Camp X Columbia Sportswear Adventure X Decathlon Adventure X Craghoppers Adventure X Merida & Sling Cycles Adventure X Dream Hotels & Resorts Adventure X Return Africa / Leadwood Safari Adventure X Traeger Pellet Grills Braai X Jetmaster Braai X BraaiGuys Braai X HEYDUDE Shoes Lifestyle X Jonsson Workwear Lifestyle X Home of Nguni Lifestyle X Babums & Topo Designs Lifestyle X Plantland Garden Centre Garden X Cape Umbrellas & Inside Out Décor Garden X Blockhouse Garden X Vrede en Lust Wine Estate The Lifestyle Fair Bruce Jack Wines The Lifestyle Fair Icelandic Glacial & MOCA The Lifestyle Fair Millard Art Gallery The Lifestyle Fair Thule Sweden Adventure X Audi Centre Centurion Auto X Mercedes-Benz Auto X Jetour South Africa Auto X Liqui Moly Auto X Front Runner Outfitters Auto X CMH Group Auto X Bundutec Camp X Destination Caravans Camp X Kuga / AluBlack Outdoor Camp X LeisureWorld Camp X Maui & Britz Motorhomes Camp X Columbia Sportswear Adventure X Decathlon Adventure X Craghoppers Adventure X Merida & Sling Cycles Adventure X Dream Hotels & Resorts Adventure X Return Africa / Leadwood Safari Adventure X Traeger Pellet Grills Braai X Jetmaster Braai X BraaiGuys Braai X HEYDUDE Shoes Lifestyle X Jonsson Workwear Lifestyle X Home of Nguni Lifestyle X Babums & Topo Designs Lifestyle X Plantland Garden Centre Garden X Cape Umbrellas & Inside Out Décor Garden X Blockhouse Garden X Vrede en Lust Wine Estate The Lifestyle Fair Bruce Jack Wines The Lifestyle Fair Icelandic Glacial & MOCA The Lifestyle Fair Millard Art Gallery The Lifestyle Fair
“

"This was by far the best organised show we have ever exhibited at!"

Monique Lydes-Uings
Custom Leisure Tech
Camp X
“

"My team achieved a new record for sales in a single day, the highest in 14 years of trading."

Rudolph Hiemstra
BraaiGuys
Braai X
“

"We launched a new line of Vellie Boots and were sold out halfway through the weekend!"